Soku AI
Track Every Ad Dollar from Click to Closed Deal with CRM-Powered Attribution
HubSpot connects your ad campaigns to real revenue data — multi-touch attribution, CRM audience sync, and automated lead nurturing — so Soku AI can optimize creatives for pipeline, not just clicks.
HubSpot at a Glance
HubSpot is the world's leading CRM and marketing automation platform, unifying marketing, sales, service, and content into a single system. With native ad management for Google, Meta, and LinkedIn, it bridges the gap between ad spend and revenue — giving teams full-funnel visibility from first impression to closed deal.
Core Capabilities
Native Ad Management
Create, manage, and track Google Ads, Meta, and LinkedIn campaigns directly within HubSpot. Existing campaigns auto-sync when you connect ad accounts.
Automatic UTM tracking on Google Ads campaigns. Lead forms from Facebook and LinkedIn auto-import to CRM.
CRM-Powered Audiences
Sync any HubSpot contact list as a custom audience to Facebook, Google, or LinkedIn. Create Lookalike Audiences from your highest-value customers.
Audience sync runs hourly on paid plans. Supports website visitor retargeting audiences.
Multi-Touch Attribution
Track the full buyer journey from ad click through form submission, MQL qualification, and deal close. See which campaigns drive actual revenue, not just clicks.
Default last-ad-interaction model plus configurable multi-touch attribution.
Marketing Automation
Behavioral workflows trigger based on page views, email engagement, form submissions, and deal stage changes. 80+ pre-built automation templates.
Lead Scoring
Score contacts based on engagement, demographics, and behavioral signals. Route high-intent leads to sales automatically and focus ad spend on likely converters.
Campaign Reporting
Unified dashboards showing ad performance alongside email, social, and content metrics. Revenue attribution connects every marketing touchpoint to pipeline impact.
REST API & OAuth 2.0
Full REST API covering CRM objects, marketing tools, and ad campaigns. OAuth 2.0 authentication with private app tokens for single-account integrations.
Free/Starter: 100 req/10s. Professional/Enterprise: 190 req/10s.
Smart CRM
Unified contact, company, and deal records with complete interaction history. Custom objects on Enterprise. Free tier supports up to 1M non-marketing contacts.
From Ad Impression to Closed Deal in 4 Steps
Soku AI creates and tests ad creatives. HubSpot tracks leads through the revenue funnel. You compare the two to decide what to scale.
Soku Optimizes Your Creatives
Soku AI tests ad variations across Google, Meta, and TikTok — identifying winning creatives, audiences, and placements that drive high-intent traffic.
HubSpot Captures & Scores Leads
Every ad click is tracked into HubSpot CRM. Forms, chatbots, and landing pages capture visitor data. Lead scoring prioritizes high-value prospects.
Automation Nurtures to Close
Behavioral workflows nurture leads with personalized email sequences, content offers, and sales alerts — moving prospects from MQL to closed deal.
Bring CRM Questions into Soku Chat
Connect HubSpot as an app in Soku and ask the chat agent to look up the records you care about next to your ad results. Soku does not import HubSpot attribution automatically, and any change it drafts in HubSpot waits for your approval.
Built for Revenue-Focused Marketing Teams
B2B SaaS Companies
Track ad spend through to closed-won revenue with multi-touch attribution. Know exactly which campaigns drive pipeline and which waste budget.
Growth Marketing Teams
Sync CRM segments as seed audiences for lookalike targeting. Let Soku optimize creatives based on which prospects actually convert to customers.
Revenue Operations
Connect marketing spend to pipeline metrics and sales outcomes in a single dashboard. Align marketing and sales on shared revenue goals.
Marketing Agencies
Manage ad campaigns alongside CRM workflows for multiple clients. Prove ROI with attribution data that ties creative performance to client revenue.
Enterprise Marketing
Run Google, Meta, and LinkedIn campaigns with unified attribution across business units. Custom objects and advanced permissions for complex org structures.
Demand Generation
Build automated lead nurture sequences that activate when ads drive new contacts. Score, segment, and route leads to sales at the right moment.
How Soku AI + HubSpot Work Together
Soku runs the ad side. HubSpot runs the CRM. Here is what each one does, and where Soku stops.
HubSpot in Soku Chat
HubSpot connects to Soku as an app through OAuth. The chat agent can read the HubSpot records you ask about, so you can check lead and deal outcomes next to campaign results in one conversation.
Soku does not sync HubSpot attribution or deal data into its own reporting or bidding, and any write it drafts in HubSpot waits on a review card.
CRM Audience Sync for Targeting
HubSpot can sync contact lists as custom audiences to ad platforms and build lookalikes from them. That sync runs in HubSpot itself; Soku does not build lookalike audiences from HubSpot lists.
Sync contact lists to Google, Meta, and LinkedIn. Audiences update hourly on paid plans.
Closed-Loop Reporting
See the complete journey from ad impression to form fill to SQL to closed deal in one view. Understand true ROAS by connecting ad spend to actual revenue, not proxy metrics.
HubSpot Marketing Hub Pricing
HubSpot offers a free CRM with basic ad management. Paid Marketing Hub tiers unlock automation, attribution, and higher ad spend limits.
Marketing Hub Plans
| Plan | Price | Ad Accounts | Key Features |
|---|---|---|---|
| Free | $0/mo (2 seats) | 2 accounts, $1K spend | Basic CRM, forms, email (branded), simple audiences |
| Starter | $9/seat/mo (annual) | Unlimited | Remove branding, basic automations, 2 list audiences |
| Professional | ~$800/mo (3 seats) | Unlimited, $10K/30d | Full automation, A/B testing, lead scoring, SEO, 5 list audiences |
| Enterprise | $3,600/mo (5 seats) | Unlimited, $30K/30d | Journey automation, custom objects, advanced attribution, 15 list audiences |
Additional Costs
| Item | Cost | Notes |
|---|---|---|
| Pro onboarding | $3,000 one-time | Required for Professional tier |
| Enterprise onboarding | $7,000 one-time | Required for Enterprise tier |
| Extra seats (Pro) | $45/seat/mo | Core seats beyond included 3 |
| Extra seats (Enterprise) | $75/seat/mo | Core seats beyond included 5 |
| Extra contacts | Varies by tier | Charged in tiers as marketing contacts grow |
How HubSpot Compares
HubSpot combines CRM, marketing automation, and ad management in one platform — prioritizing ease of use and fast time-to-value.
| Capability | HubSpot | Salesforce | ActiveCampaign |
|---|---|---|---|
| CRM Included | Full CRM (free tier) | Separate purchase | Basic CRM |
| Ad Management | Native (Google, Meta, LinkedIn) | Via Marketing Cloud | Not included |
| Attribution | Multi-touch, ad-to-deal | Advanced (enterprise) | Basic |
| Marketing Automation | Visual workflows | Journey Builder | Advanced automations |
| Ease of Setup | Fast (days) | Complex (weeks/months) | Moderate |
| Free Tier | Yes (1M contacts, 2 seats) | No | No (14-day trial) |
| App Marketplace | 1,950+ apps | 5,000+ apps | 900+ apps |
| Starting Price | $9/seat/mo | ~$25/user/mo | $15/mo |
Frequently Asked Questions
What is HubSpot?
HubSpot is an all-in-one CRM and marketing automation platform used by over 247,000 businesses. It combines marketing, sales, service, and content tools in a single system — with native ad management for Google, Meta, and LinkedIn.
How does the Soku AI integration work?
You connect HubSpot as an app in Soku through OAuth. Soku's chat agent can then read the HubSpot records you ask about alongside your ad account data, and any change it drafts in HubSpot waits for your approval. Soku does not automatically import HubSpot attribution, optimize bids on deal data or build audiences from HubSpot lists; HubSpot's own ad tools handle audience sync and attribution.
Is there a free plan?
Yes. HubSpot's free CRM includes up to 1 million contact records, 2 user seats, basic email marketing (with HubSpot branding), forms, and limited ad management with 2 ad accounts and a $1,000/month ad spend cap.
Which ad platforms does HubSpot support?
HubSpot natively integrates with Google Ads, Meta (Facebook and Instagram), and LinkedIn Ads. You can create campaigns, sync audiences, import lead forms, and track attribution across all three platforms from within HubSpot.
How does CRM audience sync work?
You can sync any HubSpot contact list as a custom audience to Facebook, Google, or LinkedIn. On paid plans, audiences update hourly. You can also create Facebook Lookalike Audiences directly from your CRM segments — targeting people who resemble your best customers.
What attribution models does HubSpot offer?
HubSpot defaults to last-ad-interaction attribution but also supports multi-touch attribution models. You can track the full buyer journey from first ad interaction through form submission, MQL qualification, and deal close — seeing exactly which campaigns drive revenue.
How is HubSpot different from Salesforce?
HubSpot prioritizes ease of use and fast time-to-value with an all-in-one platform that includes CRM, marketing, and ad management out of the box. Salesforce offers deeper enterprise customization but requires separate products (Marketing Cloud, Sales Cloud) and typically longer implementation timelines.
Are there ad spend limits?
Yes, by tier. Free: $1,000/month. Professional: $10,000/30 days. Enterprise: $30,000/30 days. You can purchase an Ads add-on to increase these limits. The number of audience lists you can sync also varies by tier (2/5/15).
Connect Ad Spend to Real Revenue
Connect HubSpot to Soku AI and check CRM outcomes next to your ad results in one chat.