Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
ChatGPT Ads Google Tag Manager Setup: OpenAI Now Lists Stape and Datahash for Pixel and Conversions API
On 2026-10-22 OpenAI added a Third-party conversion implementation tools section to its ChatGPT Ads measurement partners article, naming Stape (Google Tag Manager templates for the Pixel and Conversions API) and Datahash. OpenAI's developer docs still say nothing about GTM. What changed word for word, how a GTM setup must line up with OpenAI's deduplication, oppref, obref and hashing rules, the four places Stape's own docs disagree with OpenAI's, and a pre-launch QA checklist. Verified 2026-10-23.
21 min read · October 23, 2026
Facebook Lead Ads in 2026: Setup, Form Types and CRM Sync
A 2026 guide to Facebook lead ads, checked against Meta's help center and developer docs on 2026-10-23: setup in Ads Manager, More volume vs Higher intent vs Rich creative forms, lead-quality filters, the 90-day lead window, CRM sync options including HubSpot, and the Conversions API for CRM that the Qualified leads goal now requires. Includes a quality-filter matrix and a CRM sync check.
24 min read · October 23, 2026
Google Ads Conversion Tracking (2026): Tags, Enhanced Conversions and GA4 Imports
How Google Ads conversion tracking works in 2026, checked against Google Ads Help and the Google Ads API docs on 2026-10-23: Google tag vs GA4 imports, primary vs secondary actions and goals, counting, conversion windows, transaction IDs, enhanced conversions for web and leads, the Data Manager cutoff, consent mode, and a 16-point audit checklist that shows which checks Soku reads from a connected account and which you still do by hand.
24 min read · October 23, 2026
Meta Pixel Helper, Now Meta Ads Data Advisor: How to Read Every Error and Fix It
Meta Pixel Helper is now called Meta Ads Data Advisor. This guide covers every Pixel Helper error and warning Meta documented (Pixel Did Not Load, Pixel Activated Multiple Times, Invalid Pixel ID and more), the new Active, Warning, Inactive and Error statuses, when to use Events Manager Test Events instead, how Pixel and Conversions API deduplication fits in, and what we saw testing soku.ai's own Pixel. Checked against Meta's docs on 2026-10-23.
26 min read · October 23, 2026
Google Ads Bidding Strategies (2026): tCPA vs tROAS vs Maximize, Explained
Every Google Ads bidding strategy checked against Google's Help Center on 2026-10-21: Maximize conversions and conversion value, Target CPA, Target ROAS, Maximize clicks, Target impression share and Manual CPC. Includes the June 2026 renaming, the August 2026 change to budget-limited targets, the real conversion minimums, and a decision matrix for switching as data builds up.
24 min read · October 21, 2026
Best Marketing Attribution Software (2026): 13 Tools Compared by Model and Write-Back
A neutral buyer's guide to marketing attribution software, checked against each vendor's own pages on 2026-10-20: Triple Whale, Northbeam, Rockerbox, Hyros, Wicked Reports, Cometly, Ruler Analytics, HockeyStack, Dreamdata, Haus, Measured, Google Meridian and Meta Robyn, compared on MTA, MMM, incrementality, conversion write-back to Meta and Google, and whether the price is published at all.
17 min read · October 20, 2026
Agentic Advertising: How AI Agents Plan, Launch and Optimize Campaigns
What makes advertising agentic: an AI agent that plans a campaign, launches it through the platform's API and keeps optimizing it against a goal. How Meta, Google, TikTok and OpenAI each shipped an agent surface in 2026, the agent-to-agent standards reshaping programmatic, and a guardrail reference architecture with the real thresholds Soku enforces. Verified 2026-10-19.
18 min read · October 19, 2026
Google Ads Campaign Types Explained (2026): Search, PMax, Demand Gen, Video, App
Every Google Ads campaign type that still exists in 2026, checked against Google's Help Center on 2026-10-19: Search, Performance Max, Demand Gen, Video, Shopping, App, Display and Smart, plus AI Max as a setting rather than a type. Which one to pick by goal, what Google has retired, and which types an AI agent can actually build through the API.
16 min read · October 19, 2026
Google Display Ads in 2026: Setup, Sizes and AI-Generated Creative
How Google display ads work in 2026 now that Display is moving into Demand Gen: how to set up a campaign either way, the responsive display ad and Demand Gen asset specs side by side (30 vs 40-character headlines, 1.91:1, 1:1, 4:5, 9:16), targeting, bidding, placements and measurement, plus an asset pack we generated from one brief and what went wrong with it. Verified 2026-10-19.
17 min read · October 19, 2026
What Is Media Buying? A 2026 Guide for In-House and Agency Teams
Media buying is the work of purchasing ad placements and running them against a budget and a goal. This 2026 guide covers media buying vs media planning, the four ways to buy (programmatic guaranteed, deals and auctions, direct IOs, remnant), how Google and Meta auctions actually price ads, CPM vs CPC vs CPA vs CPV, in-house vs agency, the KPIs, a worked budget example, and a Monday-to-Friday media-buying week marked task by task.
19 min read · October 13, 2026
Facebook Ads Agent: Meta's Own AI vs Third-Party Agents (2026)
Every kind of Facebook ads agent compared: Meta's AI business assistant and Advantage+, the official Meta ads MCP server, and third-party agents like Bïrch, Madgicx, Pipeboard, AdManage.ai and Soku. What each can write to your account, who approves it, the audit trail, and prices fetched 2026-10-08.
17 min read · October 8, 2026
Google Ads Agent: What It Can Actually Change and How to Evaluate One (2026)
A Google Ads agent is now three different things: Google's own Ask Advisor, third-party agent platforms, and LLMs wired in over MCP. What each can actually write to your account, the exact API surface behind every change, the approval models, and a 10-question evaluation checklist. Verified 2026-10-06.
16 min read · October 6, 2026