Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
TikTok GMV Max: Setup Checklist, ROI Targets and How Many Videos It Needs
TikTok GMV Max explained from TikTok's own help center: Product vs LIVE GMV Max, how to set the ROI target, how it attributes organic and affiliate orders, ROI protection, Max delivery, and the creative-volume numbers TikTok publishes. Includes a setup checklist and a creative-supply planning table. Verified 2026-10-12.
19 min read · October 12, 2026
ChatGPT Ads Bulk Upload and Bulk API: How to Create and Edit Campaigns at Scale
How to create and edit ChatGPT Ads campaigns at scale: the Ads Manager bulk upload template and Export for edit workflow, the developer Bulk API (bulk_mutation_jobs, 1,000 operations per job), create vs update rules, field limits, where the two OpenAI documents disagree, and a pre-upload checklist. Last verified 2026-10-09.
20 min read · October 9, 2026
Creative Automation for Paid Social: Platforms, Workflows and What to Automate First
Creative automation is seven jobs, not one tool. Which platforms automate templating, DCO, feeds, generative AI, QA and trafficking, with pricing checked today.
18 min read · October 9, 2026
ChatGPT Ads Review: Why Ads, Products and Accounts Get Rejected or Paused
How review works in ChatGPT Ads: business verification, industry and domain approval, ad creative review, brand review, and what edits restart review or pause serving. OpenAI's exact wording on rejections, appeals, the Account, Brand and Legal Name rules, where the Help Center and developer docs disagree, what is still email-only, and a fix checklist. Last verified 2026-10-08.
17 min read · October 8, 2026
Facebook Ads Agent: Meta's Own AI vs Third-Party Agents (2026)
Every kind of Facebook ads agent compared: Meta's AI business assistant and Advantage+, the official Meta ads MCP server, and third-party agents like Bïrch, Madgicx, Pipeboard, AdManage.ai and Soku. What each can write to your account, who approves it, the audit trail, and prices fetched 2026-10-08.
17 min read · October 8, 2026
Meta Andromeda Explained: Why Creative Diversity Now Drives Delivery
Meta Andromeda is the retrieval engine that picks a few thousand candidate ads from tens of millions before ranking and the auction run. What Meta has actually said about it, which popular claims (like Entity IDs) Meta has never confirmed, and a creative-diversity audit worksheet plus account-structure rebuild you can use. Verified 2026-10-08.
15 min read · October 8, 2026
ChatGPT Ads Tracking Parameters: Precedence and the Nov 5 Migration
OpenAI now documents a full precedence order for ChatGPT Ads tracking parameters (Feed < Account < Campaign < Ad group < Ad), a Legacy product-feed ordering where feed URL values won, and a November 5, 2026 migration deadline. The exact old and new wording, worked final-URL tables, who is affected, a pre-deadline checklist, how to verify a live ad's URL, and where the Help Center and developer docs disagree. Last verified 2026-10-07.
17 min read · October 7, 2026
How Much Do Facebook Ads Cost in 2026? CPM, CPC and CPA by Objective
Facebook ads cost about $15 per 1,000 impressions, $0.60 per click on traffic campaigns, $27 per lead and $39 per e-commerce purchase in 2026 (published medians). Where each number comes from, how Meta's auction and billing actually set your price, and the CPM-to-CPA math to budget by objective. Verified 2026-10-07.
15 min read · October 7, 2026
How Much Does Google Ads Cost in 2026? CPC by Industry and Budget Math
How much Google Ads costs in 2026: the median search CPC is $5.42 and median cost per lead $66.69 (WordStream/LocaliQ, 13,474 US campaigns). How the auction sets your price, how daily budgets and billing limits work, and a CPC × conversion rate budget worksheet for 23 industries.
15 min read · October 7, 2026
ChatGPT Ads Brand Safety: Negative Phrases, DV and IAS Pilots, and the Image-Generation Ad Test
On 2026-10-05 OpenAI announced Negative Phrases for qualifying advertisers, brand suitability pilots with DoubleVerify and IAS, and a visual ad format to be tested during ChatGPT image generation. What was announced, what OpenAI's help centre and developer docs actually document (none of the three, as of 2026-10-06), and what advertisers should do now.
16 min read · October 6, 2026
Google Ads Agent: What It Can Actually Change and How to Evaluate One (2026)
A Google Ads agent is now three different things: Google's own Ask Advisor, third-party agent platforms, and LLMs wired in over MCP. What each can actually write to your account, the exact API surface behind every change, the approval models, and a 10-question evaluation checklist. Verified 2026-10-06.
16 min read · October 6, 2026
ChatGPT Ads GA4 Integration: What the Beta Does and Doesn't Do Yet
OpenAI now lets advertisers connect Google Analytics 4 to Ads Manager and, since October 2026, map GA4 events to Ads Manager events. What the beta does today, what it still doesn't document, and how to reconcile GA4 with ChatGPT Ads.
12 min read · October 5, 2026